In pre-Instagram times, Magic Gardens was seeing about 300 visitors a week; it now sees that many a day.
The developer envisions doubling the number of upscale eateries in the area; his flagship property is a third full and reeks of weed.
It's more than half empty, and only nine apartments have been filled since February.
Developer Eric Blumenfeld on seeing the once-famous hotel crumble a few years ago: 'It hurt my soul.'
Plumbing, electric and window work are underway at the North Broad Street landmark, with a possible November move-in date set.
Philadelphia may be in the midst of a well publicized renaissance, but walk just a few blocks even in Center City and you're bound to spot abandoned buildings.