July 15, 2014

“Jim Brady’s Philly Gamble: Third Time’s the Charm?”

EXCERPT

“… Brady’s betting big on a happier ending for his latest endeavor and third putative startup, a civic-minded digital news outlet that will deliver headlines to mobile devices and web browsers in the City of Brotherly Love starting this fall.

“… In its boot-strapped launch phase, the site … will have a full-time staff of eight, as well as a deal with Temple University providing office space and other resources (like student journalists) in exchange for Brady’s stewardship of an entrepreneurial journalism course.

“Under the direction of Chris Krewson, a veteran of Variety and The Philadelphia Inquirer, Brother.ly’s small newsroom will curate a comprehensive stream of local news, optimized for cell phones and tablets, that links directly to primary mainstream sources like philly.com as well as niche local sites such as The Notebook and Technical.ly Philly. On top of that, there will be original journalism covering areas that ‘impact people’s daily lives,’ said Brady, and that aren’t already saturated by the city’s dailies—anything from biking to crime prevention to school issues.”

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