Shannon McDonald

IMG_9589
Shannon McDonald is a Philadelphia native who’s been using her journalism background to curate and produce local news with an emphasis on community engagement.

Shannon founded NEast Philly in 2008 – a hyperlocal news site focused on the under-reported neighborhoods in Northeast Philadelphia – for which she served as editor, community manager, events coordinator, salesperson and lead reporter. The site closed in 2013, and the archives are now available on PlanPhilly.com.

During that time, Shannon also worked for WHYY, serving as NewsWorks.org’s social media strategist, and leading a $1 million grant project to test mobile products and improve public media audience research and metrics analysis.

Shannon has a bachelor’s in journalism from Temple University, where she currently teaches Multimedia Storytelling to undergrads. She lives in Fishtown, but is just as likely to be found walking around someone else’s neighborhood.

Mornings in the know

Sign up for Billy Penn’s free morning newsletter for a daily roundup of Philadelphia’s most pressing news, top interesting stories, fun tidbits, and relevant events.

Thanks for reading another Billy Penn article!

We don’t have a paywall, and never will. Instead, we depend on readers like you to keep our newsroom jamming on stories about Philadelphia. If you like what you see, will you support our work?

Thanks for reading a Billy Penn story

We don’t have a paywall, and our daily newsletter is free. Instead, YOU are key to keeping our nonprofit newsroom running strong. If you like what you see, will you join as a member today?

This story was powered by readers

Readers like you make articles like this possible, so thanks for your support. Want to make sure we stick around? Become a sustainer with a recurring contribution!

Tell a friend about Billy Penn

Thanks for reading another article — and we’re grateful for your support! Want to help a friend start their day with Billy Penn? Send them to our newsletter signup page.