“The site will feature aggregation and curation, as well as partnerships with other local sites. The goal is to create a one-stop shopping venue bringing together lots of content about the Philadelphia region, regardless of source. “We want to become where you go first thing in the morning,” he says.
“There also will be original content from Brother.ly’s modest editorial staff of six, which will be headed by Chris Krewson, former editor of Variety.com and onetime executive editor, online, of The Philadelphia Inquirer. ”