Billy Penn is proud to announce its first-ever dog hoodie!

We’re actually not kidding. The dog hoodie is just one of many items available now in our CafePress store, where you can also buy T-shirts, phone cases, magnets and all that other stuff you don’t really need but kinda want.

You can also shop by neighborhood to get swag that matches those beautiful postcards our designer, Jayna Wallace, has been making every week. Our neighborhoods coverage will continue to expand, so if you don’t see coverage or T-shirts from your ‘hood yet, hang in there.

It’s easy to forget that William Penn was sort of a badass, but he left enough of a mark on Philly that CEO Jim Brady decided to name our entire website after him. Penn won a sword fight in Paris, kept peace with Native Americans in Philly and reportedly only smiled once in his life. Who better to put on a dog hoodie?

This store is an experiment for us — one we’re trying based on feedback from readers. Items, prices and the whole merchandise concept are likely to change over time, so keep the feedback rolling in.