Billy Penn names first Manager of Audience Development

Meet Angie Nassar, who joins us from the Rochester Democrat and Chronicle.

Angie Nassar, currently mobile content coach in Rochester, NY.

Angie Nassar, currently mobile content coach in Rochester, NY.

Angie Nassar

We’ve found our first manager of audience development. Meet Angie Nassar, currently the Mobile Content Coach at the Democrat and Chronicle of Rochester, New York — by August 8th, she’ll be settled in Philadelphia.

Right now, Angie plans mobile-first storytelling for the D&C, coaches the newsroom on best practices for digital-first journalism, plans coverage with a special team of reporters charged with jumping on breaking news, and maintains the brand’s social presence. Prior to that, she was the executive editor of, overseeing the travel and lifestyle site based in Beirut, Lebanon. She’s also a former TV producer for the CBS affiliate in Rochester.

Billy Penn has established itself as a leader in mobile-first storytelling and continues to lay the groundwork for finding bold, innovative ways to connect people in newsrooms with the conversations happening on and off-line,” Angie says. “I am thrilled to join the team and look forward to producing authentic, scalable strategies that serve to deepen the connection between local news and our audiences.”

“Angie impressed us with the quality of her ideas on how Billy Penn can continue to grow audience,” said Jim Brady, CEO of Spirited Media. “While growing audience is something we all think about every day, we felt the next logical step for the company was to have someone thinking it about it all day every day, and we’re thrilled Angie was willing to be that person.”

Angie will handle audience development for Billy Penn, making sure our work continues to connect to people in Philly. She’ll also bring to life a playbook for best practices in mobile journalism, in partnership with the Knight Foundation.

Please join me in welcoming Angie to Billy Penn and, very soon, our Pittsburgh sister site, The Incline.

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Chris Krewson is the executive director of LION Publishers, a national nonprofit association that serves local journalism entrepreneurs build sustainable news organizations, and the founding editor of Billy Penn. He lives in Havertown.