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Can we just go ahead and call this the Decade of the Avocado? From the ubiquitous toasts (trendy but delicious) to the unlikely lattes (trendy but absurd), the stone fruit superfood has taken over menus everywhere.
This weekend specifically, it’s taking over Penn’s Landing. Get ready for The Guac Stop.
The traveling pop-up, which sets up by the riverfront today through Sunday, is billed as “the nation’s first-ever guacamole lounge.” It comes courtesy of Texas-based Wholly Guacamole, a brand produced by Hormel- and Herdez Del Fuerte-owned MegaMex Foods. Philadelphia is the third city on The Guac Stop’s nationwide tour, and despite the fact that it’s a marketing stunt, it seems relatively cool.
For one, there’s free guacamole, plus various other layered dips and chips, and even Center City Pretzels. But activities at the “lounge” go way beyond just snacking. The five-day schedule includes an iPhone photography class, a jewelry-making session, calligraphy lessons, Hula dancing, screen printing, spa treatments, carnival games, face painting and live music.
The overall message seems to be that avocados are a way of life, and a fun one. Hey, why fight it? People certainly didn’t at the pop-up’s previous two stops. Per a company rep, the Chicago event brought out more than 18,000 people, and Atlanta’s garnered upwards of 32,000.
Here’s the full agenda, with times and details. Catch you on the guac side.
Wednesday, July 12
12:30 to 2:30 p.m. Center City Pretzel giveaway
3 to 5 p.m. iPhone photography class with Jill Galloway Sherman
5:30 to 7:30 p.m. Face painting with High Note Party
Thursday, July 13
12:30 to 2:30 p.m. Center City Pretzel giveaway
3:30 to 5:30 p.m. Jewelry making class with Buttercup Beads
6 to 8 p.m. Picnic giveaways and movie screening
Friday, July 14
11:30 a.m. to 1:30 p.m. Center City Pretzel giveaway
2 to 4 p.m. Hula hoop dance party with Jennifer Dennehy
5:30 to 7:30 p.m. Live music by Tino & Ashley
Saturday, July 15
12 to 2 p.m. Calligraphy class with Amour Artistique
3 to 5 p.m. Beauty treatments with Remedy Spa
5:30 to 7:30 p.m. Live music by Matt & Sean
Sunday, July 16
12 to 3 p.m. Screen printing with Family Industries
3 to 5 p.m. Carnival games with J-Dog Amusements
5 to 6 p.m. Games and giveaways
