Hospitals, libraries, computers, cupcakes, candy corn, botanical gardens, the street address system, this entire nation… Add another to the list of notable American things that got their start in Philadelphia:
Cowboy hats.
Intertwined with legends of the Wild West, popularized by Hollywood Westerns, and preferred today by countless country-western stars, the wide-brimmed head-topper is generally not considered an East Coast thing. But it was in Philly that the accessory got its now-familiar size and shape.
It’s all thanks to John B. Stetson, the son of a New Jersey hatter, who spent time out west and was inspired by the sombreros he saw on Mexican vaqueros.
Once he came up with the iconic Carlsbad model, things took off. The Stetson company grew to be the biggest hatmaker in the world, with more than 5,000 employees.
Scroll through the thread below for details on how it happened — and where to find a Stetson storefront sign today.
One of the iconic symbols of the American West is the modern cowboy hat.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
But it was invented and first made in a place that isn't very Western at all…Philadelphia, PA.
Our “Headline of Yore” this week is from today’s Inquirer in 1921 and reads:
“Stetson Hats”
🧵… pic.twitter.com/VxhlH15oyA
Ok…so technically this week’s headline is not an article…but an advertisement for — you guessed it — Stetson Hats.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
When you picture old-school cowboy hats you are probably picturing a Stetson.
Will Rogers, Buffalo Bill, the Texas Rangers…they all wore Stetsons. pic.twitter.com/8LMAd6bJsS
But the guy who invented the Stetson was an East Coaster.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
John B. Stetson was the New-Jersey-born son of a hatter. He went west as a young man and returned inspired.
Stetson felt he could make something better than the bowler hats and coonskin caps many settlers wore. pic.twitter.com/tY0thabdAC
Stetson decided to start his new hat company right here in Philadelphia.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
And in 1865 he changed the hat game with his first model, dubbed the “Boss of the Plains.” pic.twitter.com/LExZnZluZy
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Inspired by the sombreros worn by Mexican vaqueros, this wide-brimmed hat was bigger than its predecessors and made from water-proof felt.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
The “Boss of the Plains” is widely considered the first modern cowboy hat. And it was a smash hit.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
Stetson followed up with the Carlsbad model, defined by its iconic crease on top. pic.twitter.com/DTgYFuIrF0
Stetson first sold hats from a shop at 4th and Chestnut Street.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
But as sales took off he opened a factory on the edge of Kensington — at the intersection of 5th, Montgomery, and Germantown Ave.
The factory opened in the 1870s and became a behemoth. pic.twitter.com/ecHXOLIlk8
Our ad is from 1921. By that time, according to the Library of Congress, the Stetson factory in Philadelphia was 1.4 million square feet. It was the single largest hat factory in the world.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
It employed 5,000 people and the factory campus actually included an accredited hospital. pic.twitter.com/aLVe8Yd8VR
Like many Philly factories of that time and place, the Stetson factory is no more.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
It ceased operations in 1971 and was demolished.
But you can still find at least one remaining vestige of Stetson’s Philly roots… pic.twitter.com/wO82evB0XP
As our ad mentions, Stetson had a retail store at 1224 Chestnut.
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
The backside of said store was on Sansom Street.
And to this day…if you go to the 1225 Raw Sushi & Sake Lounge you can see a facade that reads:
“John B. Stetson Company.”
End thread! pic.twitter.com/8uKjHqLjyO
Post-script…
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
Here are some resources about the Stetson company that helped inform the thread above:https://t.co/qr2XbGX0Mehttps://t.co/p5oseQQXOuhttps://t.co/8IHkY1jIWthttps://t.co/gb37HT0Wwshttps://t.co/JUqYA6peUq
And a #phled post-script on this thread…
— Avi Wolfman-Arent (@Avi_WA) December 8, 2022
Yes…the Stetson who invented cowboy hats is also the namesake of the John B. Stetson Middle School that was run by the district, became a charter school, and just returned to district control this year.
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