Philadelphia’s Italian Market Festival returned in full force over the past weekend, transforming South 9th Street into a vibrant celebration of food, culture, and community spirit. As one of the city’s oldest and most beloved traditions, the festival honors the 110-year legacy of the Italian Market, the nation’s oldest and longest-running outdoor market, and draws thousands of visitors from across the region.
Festival Highlights and Atmosphere
The festival stretched across a seven-block area from Fitzwater to Wharton streets, filling the neighborhood with more than 120 vendors offering an array of culinary delights, refreshing beverages, and unique artisanal goods. Attendees enjoyed everything from classic cannolis and pizza to modern vegan treats, all while sipping on aperol spritzes and other Italian favorites. The lively atmosphere was amplified by live music from local DJs and bands, including SlayTownCity, the Juliano Brothers, and Michael James Band, providing a festive soundtrack throughout the weekend.
The grease pole loomed large over the 2025 Italian Market Festival. (Julia Binswanger/Billy Penn) 
A contestant tried to climb the grease pole at the 2025 Italian Market Festival. (Julia Binswanger/Billy Penn) 
Grease pole climbing contestants work to climb the pole at the 2025 Italian Market Festival. (Julia Binswanger/Billy Penn)
Greased Poles and Procession of Saints
Two of the festival’s most anticipated traditions took center stage. The Greased Pole Climb — where teams attempt to scale a 30-foot pole slicked with grease — drew crowds of cheering spectators. This year, the competition saw a vegan climber take the top prize, a testament to the event’s inclusive and evolving spirit. Victorious teams earned not only bragging rights but also prizes — including meats, cheeses, gift cards and cash.
The festival’s deep cultural roots were on display during Sunday’s Procession of Saints. The morning began at St. Mary Magdalen de Pazzi Church, with participants guiding statues of revered saints — including St. Ann, St. Lucy, and Our Lady of Guadalupe — through the festival streets. For many families, this procession is a cherished tradition, connecting generations and honoring their Italian heritage.
Family Fun and Community Spirit
Beyond food and spectacle, the Italian Market Festival offered a wide range of activities for all ages, from arts and crafts to the John Marzano Half Ball Tournament. The event’s inclusive, block-party atmosphere made it a highlight of Philadelphia’s spring calendar, welcoming both longtime residents and first-time visitors to experience the unique blend of history, tradition, and modern festivity that defines South Philly.
