Fair Food Farmstand at Reading Terminal Market

Hold onto your bonnets: Reading Terminal Market now has a modern, responsive website.

A few months before its 125th anniversary, Phillyโ€™s original food hall and market has rolled out a brand new layout for its online presence. Designed by relatively new local firm 57 South, itโ€™s mobile-friendly, full of photos, has easy-to-access information about parking and other coupons, and features an interactive 3-D map (which, if youโ€™ve ever been lost among the stalls, could be very handy when youโ€™re actually there visiting).

But thatโ€™s not all. The new site, which took around six months to build, also offers online shopping.

The web store is being called a test, and for now is only promised for the busy Thanksgiving season. Itโ€™s not a delivery service like Instacart, which has offered logged-in users access to some RTM items for a few years now. Instead, the direct ordering works on a scheduled pickup system โ€” one that does not require you to search for parking.

Hereโ€™s how to use it:

  • Browse the offerings, which include meal-making goods from 20 vendors (think cheese, fish, poultry, gravy, spices, teas, olive oils, meats and more)
  • When checking out with a credit or debit card, choose a preferred pickup time (at least 1 hour after you place the order)
  • A market rep will shop for your items, then store them appropriately (fridge, freezer, etc.) until you arrive
  • Wait for your โ€œshipping confirmationโ€ notification telling you your order is ready
  • When youโ€™re 10 minutes away, call the market and a representative will meet you curbside with your groceries
  • Thatโ€™s it!

If the service goes over well, said RTM General Manager Anuj Gupta, it could be extended and implemented permanently.

โ€œWe hope this proves that there is demand,โ€ Gupta said. โ€œIf there is, we will make an investment in building a robust system that represents the entire Market shopping/dining experience.โ€

In addition to the new site, RTIM is extending Sunday hours (for most vendors) so itโ€™s open seven days a week from 8 a.m. to 6 p.m.

Danya Henninger was first editor and then editor/director of Billy Penn at WHYY from 2018 to 2023.