Updated Feb. 12: The city has made it official — Love on the Move is happening. Details below.
That Eagles celebration went so well, why not have a parade every week?
On Tuesday, Feb. 13, the city plans to mark the return of the repainted LOVE sculpture to its rightful home with a procession through Philadelphia.
No, this march won’t be as thrilling or historic as the Super Bowl victory, Philly officials readily admit. But it’s still pretty exciting.
Billy Penn got the early word that the iconic sculpture — now colored red, green and purple — will make a grand tour before finally landing at 16th and JFK, where it will be installed on its granite pedestal and again become one of the region’s most popular photo destinations.
The mini parade, which will show off the newly gleaming structure as it rolls through various parts of the city, will be called “LOVE on the Move.”
The parade will make six stops before it lands at the finish point, at various other iconic Philly sculptures and monuments. At each one, officials will allow a short time for photos.
Things kick off at 10 a.m. Feb. 13 at 25th Street and Pennsylvania Ave., near the Art Museum. Here’s the full itinerary:
- 10:00 a.m. – Joan of Arc, 25th Street and Pennsylvania Avenue
- 10:10 a.m. – Washington Monument at the Philadelphia Museum of Art, Eakins Oval
- 10:20 a.m. – All Wars Memorial to Colored Soldiers and Sailors, 20th Street and Benjamin Franklin Parkway
- 10:30 a.m. – Swann Memorial Fountain, Logan Square
- 10:45 a.m. – AMOR, 18th Street and Benjamin Franklin Parkway
- 11:00 a.m. – Monument to Six Million Jewish Martyrs, 16th Street and Benjamin Franklin Parkway
- 11:15 a.m. – Arrival at JFK Plaza/LOVE Park for installation
A long route home
LOVE Park has been missing its namesake artwork since February of last year, when the revamp of the park (which is officially called John F. Kennedy Plaza, btw), presented an opportunity to get the artwork refurbished.
A few months after the sculpture was removed, it made a surprise showing at a wedding in Kensington.
In November, the Office of Arts and Culture made the surprising discovery that the parts of the Robert Indiana piece that had recently been blue were actually supposed to be purple. It was an issue with mixed up “paint codes,” the city told Billy Penn.
Later that month, an offering of a LOVE replica keepsake made of the former park’s granite had to be called off at the last minute because of copyright issues. Those keepsakes were never actually released, but at least now Philadelphians will have the real deal back — just in time for Valentine’s Day.
Officials warn that the full installation at the park is likely to take several days, or even weeks. But at least it will be there, visible to all who pass.