BROKE in Philly

Comcast’s $10 internet for low-income Americans is exploding in popularity

Nearly 200,000 Philadelphians take advantage of Internet Essentials, along with six million users nationwide.

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Mark Henninger / Imagic Digital
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Billy Penn is one of 19 news organizations producing BROKE in Philly, a collaborative reporting project on economic justice. Read more at brokeinphilly.org or follow at @BrokeInPhilly.


Updated 5:50 p.m.

Last year, the United Nations declared the internet a basic human right. Internet is also basically a requirement to participate in modern society. But for many Americans, it’s just not affordable — getting internet at home would mean another monthly bill they couldn’t pay.

That explains the exploding popularity of a Comcast program called Internet Essentials.

The Philly-based cable giant announced Monday that over the past year, its initiative had surged from four million to six million people connected nationwide.

Those numbers include nearly 200,000 low-income Philadelphians. By enrolling in the seven-year-old program, these residents scored a massive discount — they pay just $10 per month for regular internet service. That’s the same price tag as when the program first started back in 2011.

The program, which Comcast says is the company’s “No. 1 community impact initiative,”  targets people who are experiencing economic hardship, providing cheap internet service every month as long as you meet the qualifications. You’re eligible for the program if you:

  • Have at least one child who qualifies for the National School Lunch Program
  • Receive HUD housing assistance (this includes the Philadelphia Housing Authority)
  • Live with a veteran receiving state and/or federal assistance

Additionally, you must:

  • Not have outstanding debt to Comcast that is less than a year old (if your debt is more than a year old, you may still be eligible)
  • Live in an area where Comcast Internet service is available but have not subscribed to it within the last 90 days

In some parts of the country, there are pilot programs that extend the service to people who:

  • Enroll in a two-year community college and receive a Pell Grant OR
  • Are age 62 or older and receive public assistance

In Philadelphia, Comcast’s home city, the program is open to all low-income residents, and the 90-day embargo does not apply.

Alexis Floan signed up for the program from her West Philly home about four months ago. She’s 19 years old, and lives with her mother. She currently works two part-time jobs — one at the Children’s Place, and one at Chick-Fil-A.

Floan had trouble making ends meet, but she couldn’t go without internet — she’s a student at Delaware County Community College, and she needed it to finish her schoolwork.

In the past few months, the reduced bill has lifted a weight off their shoulders.

“It’s definitely much better,” Floan said. “Everybody should try it and see if they qualify, because it is a great help.”

Floan is one of many Philadelphians who recently signed up for the program — the city’s enrollment in the program increased by 63 percent in the last year.

This is especially notable because the last time Philly tried something like this, it was a major failure.

Making up for ‘brotherly love lost’

Nearly 15 years ago, under former Mayor John Street, Philly debated installing municipal broadband for people experiencing economic hardship. It would be publicly owned and operated, it would be affordable and it would create a citywide wireless network. What could go wrong?

Turns out, a ton. The initiative, called Wireless Philadelphia, garnered opposition from competitors like Comcast and Verizon, as well as Philly politicians like then-Councilmen Frank Rizzo, Jr. and Michael Nutter.

The opposition meant few people were willing to invest in the idea, and with that, it totally flopped. Philly sold the idea to a company called Earthlink.

To Philly’s credit, the idea has flopped elsewhere, too. Utah’s $39 million investment was sold to Google for $1 after it failed to catch in the state.

But some cities have worked out the whole municipal internet thing.

Philly just couldn’t figure it out. At the time, the New York Times totally ripped Street for the poor execution — they argued it was a bad idea in the first place to try to establish municipal internet in the city where Comcast is headquartered.

The NYT asked: “How much brotherly love has been lost between the nation’s largest cable operator and Philadelphia?”

Hmm. Did Comcast start its Internet Essentials program to replace Wireless Philadelphia?

“The inspiration for Internet Essentials was awareness of a growing digital divide and the importance of students having access to the Internet at home to level the playing field,” said Comcast spokesperson Jennifer Bilotta.

Available in Philly public housing

Regardless of the inspiration, the Internet Essentials program is expanding.

In addition to the cheap internet, Comcast’s program offers customers the option to purchase a computer for less than $150 — plus it provides some free, digital literacy trainings both online and in person.

By design, the program is available to all public housing residents, including people living in Philadelphia Housing Authority homes. Comcast spokesperson Jennifer Bilotta said the program has been made available to all PHA residents.

“I’m sure we have residents on there,” said PHA spokesperson Nichole Tillman. “PHA serves the most vulnerable population in the city, and they are able to access internet extensions if they choose.”

And this year, Comcast is opening it up to veterans, too.

According to a U.S. Census Bureau report, fewer than 70 percent of low-income veterans have internet access, and fewer still own their own computer.

“This program has had an enormous impact on millions of families and children who now have high-speed Internet at home, many for the first time in their lives,” said David L. Cohen, Comcast’s senior executive vice president and chief diversity officer.

Other internet providers offer similar programs for people experiencing economic hardship: There’s Access from AT&T, which could cost you as low as $5 per month, and Verizon’s Lifeline Program, which will give you a $10 discount on your bill if you qualify.

Want some more? Explore other BROKE in Philly stories.