Philly-made Dietz Nuts are the meat snack you’ve been looking for

Imagine if jerky and salami had a love child.

dietznuts
Courtesy Dietz & Watson
danyaheadshot-2021nov

People watching Super Bowl LIII in the Philadelphia region were introduced to a new locally-made snack that was more exciting than almost anything on the field.

They’re called Dietz Nuts, and they’re actually quite tasty.

Dietz & Watson, the 80-year-old Philly deli meat powerhouse, created its latest product specifically for the Super Bowl. The ad for the snack — more mundanely referred to as “protein-packed savory sausage bites” — features Craig Robinson of The Office joking with his real-life brother Chris about the bag he’s chomping on.

The brand, of course, is a play on the meme “Deez Nuts.” For those not familiar, know that the meme was popular enough to have been the name of a write-in candidate for president during the 2016 election. It’s also slightly NSFW.

What does 94-year-old Ruth “Momma” Dietz think of all this?

The company’s matriarch stepped back from day-to-day operations a couple years ago after a stroke, but she’d likely have given it her blessing if it’s something her kids, grandkids and great-grandkids endorsed. Founded in Philly by Gottlieb Dietz in 1939, D&W is one of the few successful fourth-generation-run companies operating in the US.

Apparently, current third-gen leaders Louis and Chris Eni and Cindy Yingling have a decent sense of humor. Produced by Philly’s RTOP, the TV commercial has plenty of jokes. But Robinson also makes the point that the meat nubbins are good — a great alternative to regular nuts.

After a taste-test of a sample pack of Honey Maple Dietz Nuts sent to the Billy Penn office, we can agree with Robinson’s assessment.

Originally afraid to dig into the snack pouch during work hours, we discovered the bites weren’t overwhelmingly garlicky or spicy, so you could theoretically snarf them down right before a meeting without suffering meat-mouth consequences.

As far as texture goes, they’re much softer and easier to eat than jerky — the trendy protein snack of the decade — and much less greasy than regular sausage. They’re kind of like if the salami rolls your mom packed in grade school lunch got squished into handy little cubes.

Packs of Dietz Nuts are available on the Dietz & Watson website for $7.14 a pop. Also available: Dietz Nuts boxer briefs, for when you really want to drive the point home.

Mornings are for coffee and local news

Billy Penn’s free morning newsletter gives you a daily roundup of the top Philly stories you need to start your day.

You finished another Billy Penn article — keep it up!

We hope you found it useful, fun, or maybe even both. If you want more stories like this, will you join us as a member today?

Nice to see you (instead of a paywall)

Billy Penn’s mission is to provide free, quality information to Philadelphians through our articles and daily newsletter. If you believe local journalism is key to a healthy community, join us!

Your donation brought this story to life

Billy Penn only exists because of supporters like you. If you find our work valuable, consider making a sustaining donation today.

Being informed looks good on you

Thanks for reading another article, made possible by members like you. Want to share BP with a friend?