Token jewelry, mini trolleys, cozy sweats: Best merch at the SEPTA store, now open for the first time since March 2020

Heads up, transit fans: online shopping is coming next year.

septastore-merch-05crop
Michaela Winberg / Billy Penn
michaelawinberg-2020-2

💌 Love Philly? Sign up for the free Billy Penn newsletter to get everything you need to know about Philadelphia, every day.


Philly transit enthusiasts have gone without new merch for the last 18 months, but the drought has finally come to an end. The SEPTA store reopened last week for the first time since March 2020.

Located inside the lobby of SEPTA HQ at 12th and Market, the shop is stocked with shirts, toys, books, key chains — and, of course, the old metal tokens, turned into a variety of memorabilia.

“We’ve definitely had a lot more foot traffic in the last four days,” said Peg Maguire, senior sales development specialist at SEPTA who helps oversee the store. “It’s fun to see everybody come back. With the customers that were waiting for us to reopen, it’s kind of like a little reunion.”

When non-essential businesses had to shutter at the start of the pandemic, it meant there was no way to snag official SEPTA goodies, because there’s no online store.

That’ll change soon, per Maguire. Though it likely won’t be ready till 2022, the transit authority is working on a website where you’ll be able to order merch.

That should make customers happy. “We’ve had some phone calls here and there, like, ‘Could you just keep us in mind when the store is going to reopen? Could you give us a call?'” said Al’Lee Davis, the store’s customer experience supervisor.

Meantime, you can now visit the store in person. It’s open 10 a.m. to 3 p.m. Wednesday through Saturday. Pretty much everything in stock is super affordable, and you get an extra 15% discount if you show the cashier your SEPTA Key.

Here’s a list of a few of our fave products, and what they’ll cost you.

septastore-merch-06
Michaela Winberg / Billy Penn

Merch to rep your commute

If you’ve always dreamt of wearing your commute, now’s your chance. New to the store this season are t-shirts that feature maps of the Broad Street Line, the Market-Frankford Line, and trolley and bus routes ($17).

If you want a more subtle look, check out the baseball hats embroidered with individual line abbreviations (also $17).

septastore-merch-07
Michaela Winberg / Billy Penn

Clothes for kids

There’s a new t-shirt design for smaller Philadelphians. Offered in teal, yellow and lime green, it features an cut cartoon SEPTA bus above the name of the greatest city in the world ($11.50).

septastore-merch-03
Michaela Winberg / Billy Penn

Miniature vehicle replicas

While we’re on the kids thing — have a child’s birthday coming up? The store offers a selection of tiny SEPTA buses, trolleys, and subway cars ($7.75). Perfect for light-hearted playing and slow indoctrination of appreciation for public transit.

septastore-merch-04
Michaela Winberg / Billy Penn

Reading materials on your fave public transit network

Another point in the shop’s favor: There’s basically a tiny bookstore in the back. Shelves are lined with dozens of books related to Philly public transportation, or other regional and national transit networks. Even if reading isn’t your thing, they’ll look great on the coffee table.

septastore-merch-01
Michaela Winberg / Billy Penn

The makings of a Philly sweatsuit

Do you wanna look like you live in Philly or not? To really commit, you’ve gotta put on a sweatsuit and sprinkle some Tastykake crumbs on your chest. These tops and bottoms feel super soft, they’re emblazoned with the iconic red, white and blue logo and they don’t cost much. Time to get cozy ($22 to $33).

septastore-merch-12
Michaela Winberg / Billy Penn

Drinking supplies

C’mon, $5 for a pint glass? It’s a steal! Impress your friends by pouring a cold one into vessels embellished with detailed drawings of MFL, BSL and trolley cars.

septastore-merch-11
Michaela Winberg / Billy Penn

Transit-themed accessories

It’s not just t-shirts and sweats — you can go for a more lowkey loyalist look, too. Think SEPTA-branded baseball caps, bucket hats, masks and even socks, all in the ballpark of $10 to $15.

septastore-merch-07
Michaela Winberg / Billy Penn

Retro SEPTA jewelry

If you’re a die-hard fanatic, this is how to show it. There are less expensive options, like the rail car lapel pins for $8.50 and logo earrings that cost $38. Then there are the upscale accessories: a SEPTA pendant with a tiny diamond for $125; cuff links that’ll run you $165.

septastore-merch-15
Michaela Winberg / Billy Penn

And don’t say the token is dead: You can get a ring made with the vintage transit fare, priced from $235 to $250.

septastore-merch-14
Michaela Winberg / Billy Penn
septastore-merch-10
Michaela Winberg / Billy Penn
septastore-merch-08
Michaela Winberg / Billy Penn

 

Mornings in the know

Sign up for Billy Penn’s free morning newsletter for a daily roundup of Philadelphia’s most pressing news, top interesting stories, fun tidbits, and relevant events.

Thanks for reading another Billy Penn article!

We don’t have a paywall, and never will. Instead, we depend on readers like you to keep our newsroom jamming on stories about Philadelphia. If you like what you see, will you support our work?

Thanks for reading a Billy Penn story

We don’t have a paywall, and our daily newsletter is free. Instead, YOU are key to keeping our nonprofit newsroom running strong. If you like what you see, will you join as a member today?

This story was powered by readers

Readers like you make articles like this possible, so thanks for your support. Want to make sure we stick around? Become a sustainer with a recurring contribution!

Tell a friend about Billy Penn

Thanks for reading another article — and we’re grateful for your support! Want to help a friend start their day with Billy Penn? Send them to our newsletter signup page.