Participants in the 'Shift the Narrative' panel discussed better ways for journalists to cover gun violence

💡 Get Philly smart 💡
with BP’s free daily newsletter

Read the news of the day in less than 10 minutes — not that we’re counting.

💌 Love Philly? Sign up for the free Billy Penn newsletter to get everything you need to know about Philadelphia, every day.

Here’s something you might not expect to hear from a reporter: stop covering “breaking” news — at least when it comes to crime.

That was one of the most striking takeaways from Friday’s Shift the Narrative panel sponsored by the Philadelphia Center for Gun Violence ReportingPhiladelphia Association of Black Journalists, and Firelight Media as part of the impact campaign for the documentary film “Heaven: Can You Hear Me?”. The virtual conversation centered on a question that’s asked a lot in Philly: How can journalists cover gun violence in ways that rebuild community trust — and don’t retraumatize survivors?

Last month, West Philly and Kensington residents told Billy Penn that constant coverage of individual shootings and a climbing homicide rate not only breeds disillusionment, but also ignores grassroots anti-violence efforts.

These blindspots make sense. Eyewitness and Action News broadcast formats emerged in Philadelphia as a way to make news profitable, with an overemphasis on crime that padded network pockets but isolated Black viewers.

Moderated by PABJ President and Philadelphia magazine editor-at-large Ernest Owens, the conversation asked researchers, community leaders, and journalists to consider the limits of standard crime coverage as gun violence continues to impact households indiscriminately.

More than 500 shootings have occurred since the start of 2022, which is slightly down from last year’s record pace, but still much higher than before the pandemic. Philadelphia Police Commissioner Danielle Outlaw recently said PPD officers can’t keep up with the pace of violence.

Panelists included Philadelphia Sun reporter Denise Clay-Murray and Temple University Hospital trauma surgeon-slash-gun violence researcher Jessica Beard, alongside the founders of three local anti-violence nonprofits: Philly Truce, Mothers in Charge, and the Young Chances Foundation.

Conclusions? Journalists need to stop framing coverage around individual shootings and start forging relationships with neighborhoods that don’t center on an information transaction.

Don’t frame shootings like a television show

Trauma surgeon and researcher Beard, whose recent research analyzed local news coverage of gun violence incidents, pointed to episodic framing as the media’s biggest obstacle.

You can think of episodic frames as the journalist’s equivalent to a season of “Law and Order: SVU,” where each individual episode focuses on solving a specific crime, with little overarching narrative.

For reporters, episodic crime coverage means focusing on each incident individually without acknowledging the context: what caused the conflict, what resources the neighborhood has, and how victims or bystanders might describe things differently than police. It’s the default format for local outlets trying to break news fast, but Beard argued that it misinforms readers and viewers.

“I don’t see a lot of value in episodic reports,” she told the panel. “If you constantly consume episodic coverage on firearm injury, [for example] you’re always going to be thinking of it as a crime problem. You won’t know what the solutions are … or what to ask of elected officials.”

How might reporters fix this? With a focus on systemic issues — and a new definition of breaking news.

“I don’t think two guys getting into an argument on the corner of 19th and Lehigh and shooting at each other is breaking news,” said longtime journalist Clay-Murray.

Across the board, panelists advocated for renewed focus on the determinants of crime, like neighborhood disinvestment, food insecurity, and lack of economic opportunity.

Don’t assume people like talking with reporters

With traditional “breaking news” coverage, conversations with reporters can easily turn transactional. The job of a reporter is to extract the information necessary for a story, which can often mean disregarding some pretty flagrant context: that someone’s child just died, a family is grieving under stress, and opening up can be stressful.

And sometimes, that information is sensationalized — meeting the needs of a newsroom, maybe, but not necessarily the needs of a community. Panelist Tyrique Glasgow, who founded the Young Chances Foundations, pointed out that showing crime footage might grab eyeballs on the news, but it could also encourage copycat acts.

“Soon, it becomes a competition to see who can become the next headline,” said Glasgow.

To erode that power imbalance, Clay-Murray and Mothers in Charge national director Dorothy Johnson-Speight offered tips for reporters on how to build relationships with communities that might be distrustful of media intentions.

For starters: Don’t assume everyone likes speaking with journalists.

“Recognize that you’re going into a situation where you have someone who may not want to talk to you and not force the issue,” said Clay-Murray, who recommended dropping notions of deadlines and editorial demands from the conversation.

Meanwhile, Johnson-Speight stressed the notion of creating enduring relationships. Reporters should coexist in these communities when good news happens — or even without any “news” at all. That breeds trust, she said, because it demonstrates a good-faith interest in marginalized communities beyond the headlines.

And sometimes, journalists might have to accept when too much damage has been done and try to rebuild a wholly new relationship, said moderator Ernest Owens.

“You can change the reporters, but not the community’s opinion of the publication.”

Do help survivors control their own narrative

Both reporter Clay-Murray and Glasgow of the Young Chances Foundation said readers and viewers have a lot more control over media agendas than they might think.

News is a business, after all, and organizations are going to respond to viewers’ preferences. Their advice: If you seek better news coverage of gun violence, tell the newsroom — over email, via social media, or in focus groups.

“Part of the reason why coverage is the way it is in newsrooms is that they’re not hearing from you,” Clay-Murray said.

Sounding off via Instagram comment is not for everyone. “A lot of resources aren’t tangible to people on the ground,” Glasgow noted, so he suggested news outlets form community advisory boards composed of organizers from across the city. Within that relationship, neighborhood leaders could tell reporters where they think the focus should lie, and reporters can engage in discussions that clarify journalistic standards.

In Philadelphia, there’s also a growing participatory journalism movement around gun violence reporting. This allows those with lived experience to share their stories with the help of reporters, who can help them organize their thoughts, determine how to present information impactfully, and even get published.

Have a survivor story you want to share? Or an idea about your neighborhood that needs fleshing out? Here are some organizations that prioritize community voices.

  • The Credible Messenger Reporting Project: Credible Messengers are paired with professional journalists to learn from one another and “leverage their combined authority” to report stories on the root causes of gun violence and antiviolence solutions in their neighborhood.
  • With Love Philly: With Love Philly is a crowdsourced letter-writing project run by local journalism think tank Resolve Philly that enables those who have lost a loved one to gun violence to share the last words they never got to say.
  • Philly’s Opinion: Philly’s Opinion is a comprehensive survey offered in English and Spanish that asks city residents to detail the impact of violence and its causes within the city’s legislative districts.
  • Zero Homicides Now: Zero Homicides Now operates a network of Peace Patrols, or a group of community members that walk neighborhoods to educate residents on ant-iviolence efforts. You can find your neighborhood’s Peace Patrol here.