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What does “freedom, liberty and unity” taste like? Back in November, Herr’s asked chip lovers this question.
And the people have answered.
Say hello to Herr’s “Flavored by Philly: Taste of 250” flavors:
- Freedom Loaded Cheese Fries, which Herr’s describes as a “a ripple potato chip perfectly seasoned to taste like crispy french fries topped with creamy cheese and smoky bacon.”
- Liberty Hickory Barbeque, billed as a “ripple potato chip packed with barbecue-sauce flavor combined with sweet molasses and a smoky hickory flavor.”
- United Jalapeño Cream Cheese, another ripple chip, this one “with bold cream cheese flavor paired with mild jalapeño pepper spice.”
In summation, freedom tastes like cheese, barbeque and more cheese.
“America’s 250th is an amazing time to be able to share potato chip flavors made by the people for the people,” said Ed Herr, Executive Chairman of the Board of Herr’s. “Flavored by Philly: Taste the 250 is our way of honoring the city that continues to inspire our flavors and our fans.”
The three winners got the most votes out of the nine curated concept flavors the Chester County company put forward.
- “United Jalapeño Cream Cheese” was favored over “United Lemon Pepper” and “United Mango Habanero.”
- Freedom Loaded Cheese Fries” beat out “Freedom Cheesy Crab Dip” and “Freedom Cheesy Bread.”
- “Liberty Hickory BBQ” was more popular than “Liberty Roasted Garlic BBQ” and “Liberty Hot Honey BBQ.”
Herr’s said that it received nearly 100,000 votes during the promotional period, between Nov.12 to Dec.10. This was the fifth edition of the Flavored by Philly competition. The inaugural edition of the “Flavored by Philly” competition in 2022 pitted three fan-created Philly flavors against each other, with “Long Hots and Sharp Provolone” winning the popular vote.
The next two years produced flavors paying homage to local spots suggested by fans. “Tomato Pie” flavor, inspired by Corropolese Bakery in Montgomery County, and the “Special Hot Stromboli” chip based on Romano’s original sandwich in Essington prevailed in the last two years, respectively.
Year 4 was a “Crunch Off” of the first three champions, in which “Long Hots and Sharp Provolone” emerged as the “Crunch Off” champion and entered Herr’s permanent lineup this year.
The company’s 2026 plans also include working in partnership with the Philadelphia Phillies, who will be hosting the MLB All-Star festivities in July.
