Peeps just introduced a pancakes and syrup flavor

But you can’t get them in Philly — yet.

Screenshot 2018-02-20 at 8.56.51 AM
Just Born

Updated Feb. 21

Easter is still a month and a half away, but the candy masters at Just Born are raring to go. The Bethlehem, Pa.-based company just released a slew of new Peeps flavors for the 2018 season.

Most of the new lineup is ho-hum — is lemon sherbet really something people get revved up about? — but there’s one that’s pretty exciting:

Pancakes. Pancakes & Syrup Flavored Marshmallow Chicks, to be precise.

Yes, Just Born has now made it perfectly reasonable for kids to demand marshmallows for breakfast (which, tbh, has been a thing since Lucky Charms were introduced back in 1964).

Only one problem for if you want to try the new flapjack-inspired treat. They’re currently only being sold at Kroger stores. Which means they’re not available anywhere in Philadelphia — and if they don’t sell well, they might never be.

So far, the Pancake Peeps have only been released as a test-market “exclusive,” a Just Born spokesperson explained to Billy Penn.

“If they perform well as exclusive flavors,” the spokesperson said, “they will be released nationally the next year.”

There are no Kroger markets in the Philly region. Some do appear on the company’s interactive map, but those are actually Fred Meyer Jewelers.

However, the new chicks are available at the Peeps & Company store in Center Valley, Pa., about an hour and a half north of Philly. And if you’re ready to go in for a whole case, you can snag 24 packs of the new bites for $46.

Some of the other new exclusive releases are being offered at stores with Philadelphia locations. Target will carry the lemon sherbet ones, as well as a Neapolitan combo and some others. Walmart gets cotton candy and a special collection of “mystery” flavors.

Thanks for reading another Billy Penn story

Seems you’re the kind of person who really digs in. Want more? Sign up for our morning update, the quick, easy, free way to stay on top of Philly news.

Thanks for reading Billy Penn!

Like the story above, everything we publish is powered by our members.

If you appreciate local news provide, join today.

Billy Penn runs on reader support

Does Billy Penn help you feel more connected to Philadelphia?

Member donations are critical to our continued existence and growth — join us today!

Lock in your support

The story above was powered by reader support — thank you.

Become a sustainer now with a monthly membership to help lock it in.

Spread the love

Billy Penn members power our newsroom. Know someone who might want to support our work? Send them a link — they just might join the local journalism fight.


Just Born, Food