Updated Feb. 21
Easter is still a month and a half away, but the candy masters at Just Born are raring to go. The Bethlehem, Pa.-based company just released a slew of new Peeps flavors for the 2018 season.
Most of the new lineup is ho-hum — is lemon sherbet really something people get revved up about? — but there’s one that’s pretty exciting:
Pancakes. Pancakes & Syrup Flavored Marshmallow Chicks, to be precise.
Yes, Just Born has now made it perfectly reasonable for kids to demand marshmallows for breakfast (which, tbh, has been a thing since Lucky Charms were introduced back in 1964).
Only one problem for if you want to try the new flapjack-inspired treat. They’re currently only being sold at Kroger stores. Which means they’re not available anywhere in Philadelphia — and if they don’t sell well, they might never be.
So far, the Pancake Peeps have only been released as a test-market “exclusive,” a Just Born spokesperson explained to Billy Penn.
“If they perform well as exclusive flavors,” the spokesperson said, “they will be released nationally the next year.”
There are no Kroger markets in the Philly region. Some do appear on the company’s interactive map, but those are actually Fred Meyer Jewelers.
However, the new chicks are available at the Peeps & Company store in Center Valley, Pa., about an hour and a half north of Philly. And if you’re ready to go in for a whole case, you can snag 24 packs of the new bites for $46.
Some of the other new exclusive releases are being offered at stores with Philadelphia locations. Target will carry the lemon sherbet ones, as well as a Neapolitan combo and some others. Walmart gets cotton candy and a special collection of “mystery” flavors.