New Giant supermarket opens on North Broad, bringing local goods and groceries to a fast-developing stretch

The store is at the center of an area about to be flooded with new apartments.

The new Giant is at the corner of Broad and Spring Garden, in view of the former Inquirer building and City Hall

The new Giant is at the corner of Broad and Spring Garden, in view of the former Inquirer building and City Hall

Danya Henninger / Billy Penn
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A new Giant supermarket just opened on the corner of Spring Garden and North Broad, solidifying the area as one of the next residential hotspots in Philadelphia and marking an impressive spurt for the Carlise, Pa.-based grocery chain.

The 50,000-square-foot store is on the ground floor of LVL North, a 410-unit apartment complex from Alterra Property Group. And more residences are coming: it’s across the street from the Mural West, a 30-story mixed-use tower from Precision Realty Group, and two blocks from Toll Brothers’ forthcoming 320-unit tower at Broad and Noble.

None of that was underway just four years ago when the first Giant opened in Philly. It was early 2019 when the Heirloom Market sub-brand made its nationwide debut in Graduate Hospital.

Now the company, which is a subsidiary of multinational corporation Ahold, operates nine Philadelphia locations. Among them are the huge bi-level classic in the Riverwalk and the Heirloom in the former Strawbridge’s. There’s at least one more on the way: the long-discussed Broad and Washington location is still planned, per spokesperson Laura Jacobs.

The newest on North Broad, which officially opened June 24, has a welcome mix of gourmet and basic goods, with plenty of hat tips to local custom.

Hoagie spread, an essential item

Hoagie spread, an essential item

Danya Henninger / Billy Penn

There’s a whole shelf of hoagie condiments, for example, and a display selling pasta, cheese, and olive oil by Italian Market favorite Claudio’s. One entire deli rack is dedicated to scrapple and pork roll (or Taylor ham, both are there), while the seafood counter is stocked in part by South Jersey’s Atlantic Capes Fisheries.

Specialty products are spread throughout the store, but they’re interspersed on the relatively spacious aisles with a wide variety of standard American grocery goods.

The supermarket floor is about three times the size of Aldi and Trader Joe’s North Broad outposts, which bracket the Giant about a quarter-mile to its north and south, respectively. It’s only slightly smaller than the Whole Foods flagship on Pennsylvania Avenue, two-thirds of a mile to the west, and similarly offers an attached parking garage. It’s also right next to Spring Garden Station on the Broad Street Line subway.

This Giant lacks a juice bar, or a Federal Donuts outpost, or a pub where you can sit to enjoy beer on tap. But it does have a Starbucks, a fresh-made sushi counter, a custom butcher with dry-aged steaks, and a self-service checkout.

Scroll through the pics for more of what you’ll find if you go.

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Danya Henninger / Billy Penn

Produce ranges from the standard to the less usual. A whole rack devoted to tomatoes is next to one with lychee and dragon fruit.

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Danya Henninger / Billy Penn

A flower section greets you right inside the front door, and leads to the Starbucks.

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Danya Henninger / Billy Penn

The bakery section has an entire display devoted to pies.

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Danya Henninger / Billy Penn

There’s a lot of grab-and-go food, from hoagies to house-smoked ribs.

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Danya Henninger / Billy Penn
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Danya Henninger / Billy Penn

The huge “specialty cheese” section is in addition to a regular dairy section on the other side of the store.

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Danya Henninger / Billy Penn

Goods from local small businesses are given choice positioning.

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Danya Henninger / Billy Penn

Even in the freezer section — check out Talluto’s fancy new packaging.

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Danya Henninger / Billy Penn

Wednesdays are the day to hit up the sushi counter, because specialty rolls are nearly half off: $5 each, instead of $8.50 and up.

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Danya Henninger / Billy Penn

Packaged meats are kept behind closed-door refrigerators instead of just cooled racks.

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Danya Henninger / Billy Penn

A large seafood counter is surrounded by other fish options, from smoked to salads to frozen.

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Danya Henninger / Billy Penn
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Danya Henninger / Billy Penn

There are at least two dozen options if you want bacon, and plenty of choice if you want a more local breakfast meat.

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Danya Henninger / Billy Penn

Some shelves offer Mexican and Latin American favorites like Fanta and Takis.

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Danya Henninger / Billy Penn

 

There’s a large gluten-free bread and prepared food section.

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Danya Henninger / Billy Penn

Beer and wine are available with a separate checkout counter, as required by Pennsylvania law.

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Danya Henninger / Billy Penn

A large pharmacy and beauty supply section takes up several aisles.

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Danya Henninger / Billy Penn

Half of the checkout lanes are standard and fully staffed.

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Danya Henninger / Billy Penn

The other half are self-service.

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Danya Henninger / Billy Penn

There’s a subway stop right outside.

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Danya Henninger / Billy Penn

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